Competitive Social Media Analysis – Target vs. Walmart

This project highlights my ability to leverage online data analytics to assess brand performance and guide strategy. I conducted a comparative analysis between Target and its largest competitor, Walmart, across major social media platforms.

Key focus areas:
Audience Size Comparison - Evaluated each brand's follower base to understand market reach.

Post Frequency Analysis - Measured content output across Facebook, Twitter, Instagram, and YouTube over a two-week period.

This work demonstrates my skill in data interpretation, benchmarking, and turning insights into action—a crucial capability for modern advertising and marketing roles focused on digital engagement and competitive positioning.