Creative Outreach – Donor & Sponsor Engagement Strategy

To support the Howell Nature Center’s biggest annual fundraiser, Wild Wonderful Night Live Auction, I designed two original outreach email templates targeting key stakeholders: donors and sponsors.

Professional Email: A polished and persuasive sponsorship appeal tailored to local businesses, highlighting brand visibility opportunities and community impact.

Unique Email: A playful, personalized invitation written from the perspective of the rescue animals themselves, designed to spark curiosity and emotional connection with potential attendees.

I crafted both pieces to reflect the nonprofit’s mission while aligning with audience values. I also presented this strategy to the organization’s CEO. This work reflects my ability to blend creative storytelling with strategic communication.